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SUMMER 2008 |
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H
E A L T H P R O M O T I O N
New campaign
targets problem gambling
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Submitted Graphic |
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A new campaign by the
provincial government targets individuals with gambling addictions and
encourage them to reach out for help.
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Submitted Article |
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A new campaign by the provincial
government targets individuals with gambling addictions and
encourage them to reach out for help.
The campaign features a series of
television ads and posters which speak to the real-life issues of
individuals facing a gambling addiction and the positive outlook that
results when they have sought help. The series of four ads portrays
individuals of varying ages, based on the fact that a gambling addiction
can affect anyone at any stage in life. It then reaches out to those who
have a gambling problem to let them know help is available and life can
get better.
“We are particularly hopeful that this
campaign will reach those who need to hear the message primarily because
the concept was based on research conducted with individuals in recovery
from a gambling addiction,” said Health and Community Services Minister
Ross Wiseman. “It was their insights and willingness to help others in
similar situations that enabled us to create this campaign.”
The ads direct the viewer to the toll-free
helpline which is staffed 24 hours a day, seven days a week and they
also remind people that they can talk to their physician, as is the case
with any issue which affects an individual’s well-being.
Physicians often represent the first point
of entry for a problem gambler when they are looking for help within the
health care system. As problem gambling can be well hidden, it may be
especially difficult to identify. There are a number of reasons:
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Frequently, patients will not
recognize that they even have a gambling problem that can be treated
and, therefore, they will present with other troubles.
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Due to issues of shame, a problem
gambler may choose not to disclose information related to a gambling
problem.
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The symptoms of a gambling problem may
be very difficult to notice as compared to a substance use problem.
The signs of a gambling problem can go undetected for a long time.
Physicians can refer patients to the
24-hour helpline: 1-888-899-HELP.
Posters will be sent to physician offices
in the coming weeks in an effort to reach as many people as possible. If
you would like more information about problem gambling, please contact
Renee Ryan, provincial addictions consultant, at (709) 729-1335 or
reneecryan@gov.nl.ca
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